Building Healthier Self-Images Through The Art & Science Around Natural Hair
Published Jan 13, 2022
Kevin Rogers is the founder of SHWAXX Laboratories and an admired leader in the B Corp and social impact community around Metro Atlanta.
After serving 30 yrs. as a licensed Master Barber and Licensed Barber instructor, opening, and selling a couple of barbershops, opening, and failing at others, publishing a barber trade journal in the early 2000s, Kevin founded a natural hair product manufacturing company, called SHWAXX Laboratories, LLC. The mission: “Building healthier self-images through the art and science on natural hair”, has been a career-long mission. More than just quality handcrafted pomades, shampoo, conditioner, and styling aids… SHWAXX Labs is here to empower licensed barbers and cosmetologists through micro-distribution opportunities, increasing their income through retail sales. Since 2016, SHWAXX Labs has handcrafted and sold more than 10,190 units of SHWAXX Brand products grossing over a quarter million in sales through services rendered, product sales on the SHWAXX.com website, Amazon Store, independent micro-distribution wholesalers, and Professional Hair Tradeshow sales.
Nathan Stuck sits down with him to unpack his founding story and what he's learned along the way by being open-minded, seizing opportunities, receiving mentorship, and staying grounded in his faith and family values.
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