Authentically Aligning Your Purpose & Values With Your Brand
Published Dec 15, 2021
Rachelle Kuramoto is an award-winning writer and brand strategist who balances creative and business acumen with deep empathy. As the vice president of brand and content for Dragon Army, she guides organizations to articulate what makes them distinctive and sustainable with the stakeholders who matter most. Rachelle’s professional path spans more than 20 years, starting at Ogilvy Public Relations. In 2015, she launched Watchword Brand, an agency specializing in branding, content production, and market intelligence. In 2019, the firm was acquired by Dragon Army, fueling its position as one of the most respected and fastest-growing digital agencies in the country.
Rachelle has donated services and board support to not-for-profit entities that provide security and educational equality to Georgia’s citizens — including Waymark Foster, The Alliance Theater, Future Foundation, and Usher’s New Look. She helped to launch a MOPS (Mothers of Preschoolers) chapter that has grown into one of the largest in the state. Rachelle is a founding member of 48in48 and a co-founder of Ripples of Hope, a 501(c)3 that accelerates the healthy, meaningful growth of organizations that believe business should be a force for good. Currently, Rachelle is serving as a board member for the Grove Park Foundation.
Rachelle earned undergraduate and graduate degrees in literature and business as a Presidential Scholar in music at Wake Forest University. She published her Master’s dissertation under the watchful eye of Dr. Maya Angelou, whom she credits with teaching her ability to be courageously empathetic in every form of communication. Outside of work, Rachelle is a mom of two teenagers and a dog and a happy wife.
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